Editorial & Review Policy
At SmartShop UK, our mission is to empower UK consumers with objective, data-driven buying intelligence. We hold ourselves to the highest standards of transparency, editorial independence, and factual accuracy.
1. Editorial Independence
Our editorial guides, buying advice, and comparison tables are produced independently of our commercial partnerships. Retailers, brands, and manufacturers do not dictate, edit, or preview our buying recommendations before publication.
Commercial teams and affiliate networks have no influence over whether a product receives an editorial recommendation or where it ranks in our automated comparison tables.
2. Product Recommendation Methodology
We believe in honest, transparent methodology. Rather than claiming physical laboratory testing on hundreds of thousands of catalog items, SmartShop's recommendations are built on:
- Verified Market Data: Real-time pricing across 799+ UK retailers, identifying true discounts vs artificial list prices.
- Technical Specifications: Detailed spec audits (screen resolution, processor benchmarks, battery capacities, energy efficiency ratings).
- UK Stock & Warranty Availability: Products must be readily available from reputable UK retailers with valid UK warranties.
- Consumer Sentiment & Reliability: Aggregated customer reviews and retailer return records.
3. Affiliate Disclosure & FTC / ASA Compliance
SmartShop UK complies fully with the UK Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) guidelines.
We may earn a commission when you click through to a merchant and purchase a product. This relationship never inflates the price you pay, nor does it guarantee a merchant placement on our website.
4. Corrections & Updates Policy
We are committed to swift corrections. If technical specifications change, a product is discontinued, or a pricing error is reported, our editorial team immediately updates the relevant guide and purges expired deals.
To report a factual error or request a correction, please email our editorial desk via our Contact Page.