Privacy Policy

Last Updated: January 2026

What We Do

SmartShop UK is a free price comparison website that helps UK consumers find the best prices across multiple retailers. We search thousands of products and show you where to get the best deals.

Information We Collect

Information You Provide

SmartShop UK does not require registration or personal information to use our service. You can search and compare prices without creating an account.

Automatically Collected Information

When you use SmartShop UK, we automatically collect:

• Search Queries: What you search for to provide relevant results
• Usage Data: Pages viewed, products clicked, time spent on site
• Device Information: Browser type, device type, operating system
• Technical Data: IP address, access times, referring URLs

How We Use Your Information

• Provide accurate price comparison results
• Improve our search functionality and user experience
• Analyze trends to show better product recommendations
• Monitor and improve website performance
• Detect and prevent fraud or abuse

Cookies and Tracking

What Are Cookies?

Cookies are small text files stored on your device. We use cookies to remember your preferences and provide a better experience.

Types of Cookies We Use

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Help us understand how you use our site
• Preference Cookies: Remember your settings and preferences

Affiliate Tracking

When you click on product links to retailers, cookies may be set by our affiliate partner to track referrals. This allows us to earn a small commission if you make a purchase, at no extra cost to you. These cookies help us keep the service free.

Third-Party Services

SmartShop UK works with trusted third-party services to provide our price comparison functionality:

Price Comparison Partners

We use affiliate networks and price comparison services to source product information and pricing data from retailers. When you click through to a retailer, our partners track the referral to credit us with a commission.

Retailers

When you click links to retailers like Amazon, eBay, Currys, Argos, and others, you are subject to their privacy policies. We recommend reviewing their policies before making purchases.

Analytics

We may use analytics services to understand how our site is used. These services collect information about your visit in accordance with their own privacy policies.

Data Sharing

We do not sell your personal information. We may share information in the following cases:

• With Service Providers: Companies that help us operate the website (hosting, analytics)
• For Legal Reasons: If required by law or to protect our rights
• Business Transfers: If SmartShop UK is acquired or merged
• With Your Consent: When you explicitly agree to share information

Data Security

We implement appropriate security measures to protect your information. However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

Your Rights

Under UK and EU law, you have the right to:

• Access: Request information about data we hold about you
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your information
• Opt-Out: Disable cookies through your browser settings
• Portability: Request a copy of your data in portable format

Children's Privacy

SmartShop UK is not directed to children under 13. We do not knowingly collect information from children. If you believe a child has provided us with information, please contact us immediately.

International Data Transfers

SmartShop UK operates in the United Kingdom. If you access our site from outside the UK, your information may be transferred to and processed in the UK. We ensure appropriate safeguards are in place for international transfers.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes by updating the "Last Updated" date and posting the new policy on this page.

Contact Us

If you have questions about this privacy policy or how we handle your data, please contact us: